overview

Challenge

Food waste is one of the major problems around the world. Through researching data and reflecting on my own experiences in other countries, I felt the need to address this issue. Since there are already several B-to-B apps tackling this problem, I set my goal to create a food-sharing app focused on
C-to-C interactions to contribute to the solution.

duration

August to September in 2024

tools

Google form, Sketch, Figma

task

User Research, Wireframing, Prototyping

research

FOod waste

783 million people are suffering from hunger worldwide
Households waste over 1 billion meals every single day
=79kg of food annually on average for each person
631 million tonnes / 60% of waste comes from households

survey

for the 6 international students in Tamwood Carrer by semi-structured interview

83% of them have thrown food away before because of expiration day/big portion in Canada
They feel “wasting money” > “wasting food” when they throw those away
Details of the products and person such as name/age/review are needed for checking the safety and trustability of food or the trader
67% of them felt the product was "very safe" if it has 2 weeks by expiration day

Market

Too Good To Go | Canada/US/Europe/Australia

B-to-C service
Has credibility for the quality of products

Tabete | Japan

B-to-C service
Has credibility for the quality of products
Most bakery

Karrot | Canada/US/UK/Japan/Korea

C-to-c service
Has flexibility for price or method to buy
Individual communication

Personas / user flows

<user A - buyer>

- Sign up for the app
- Understand the rules or tips for using the app
- Find good stuff and like it to remember
- Communicate with the seller
- Confirm to buy
- write a review about the product and the seller
- Check the purchased history